10  March 2017
Maybank Foundation expands R.I.S.E. Programme in the Philippines to Metro Cebu

Maybank Foundation has extended its R.I.S.E. (Reach Independence and Sustainable Entrepreneurship) Program to Metro Cebu, targeting to build capabilities of 200 people with disabilities (PWDs) through a structured training and mentoring program. This follows the success of the first phase of its programme in Manila earlier this year which saw 117 participants successfully go through a similar training.

The Foundation launched today a new program in Mandaue City, which saw around 50 selected PWDs coming together for a three-day Entrepreneurship and Financial Training session. This will be followed by a six-month mentoring period where participants will be trained, coached and mentored to develop their entrepreneurial skills in order to help them achieve higher income levels and improve their overall standard of living.

The program was launched at the Dohera Hotel in Mandaue City and personally welcoming the participants into the program were Maybank Foundation CEO Shahril Azuar Jimin and Maybank International CEO Pollie Sim.

“Our commitment to supporting and empowering the disadvantaged, especially PWDs, is very much in line with Maybank’s mission of humanising financial services,” Shahril emphasized. “We believe that in helping all segments of the community to gain financial independence can contribute to the overall prosperity and sustainability of the society at large.”

“2017 marks Maybank’s 20th year of operations in the Philippines,” reveals Ms. Pollie Sim, “and what an opportune time to celebrate this significant milestone than to roll out R.I.S.E. in the Philippines, a key market of the Maybank Group.”

“The initial participants we were able to gather and train during the Metro Manila run in January 2017 are all showing good progress, and we are confident we can achieve similar results here in Cebu,” added Ms. Sim.

One of Maybank Foundation’s flagship programs, R.I.S.E. is designed to create economic independence and financial inclusion. Piloted in September 2014 in Klang Valley, Malaysia, the encouraging outcome of the initial run inspired Maybank Foundation to scale up the R.I.S.E. program to benefit a bigger number of disadvantaged people.

Added Pollie, “Financial inclusion is still at a relatively low level in ASEAN, especially among the disabled and marginalised, and taking on this advocacy is Maybank’s way of supporting the bigger regional agenda of furthering financial inclusion across ASEAN. R.I.S.E. is presently being run in three countries: Malaysia, Indonesia and Philippines.”

Maybank Foundation is pouring in an initial P6 million for the R.I.S.E. entrepreneurship-mentorship programme in the country — a significant investment by Maybank in the Philippines for corporate social responsibility.  R.I.S.E has been launched in Metro Manila last January 2017, with 3 batches of trainings already completed in Makati City, Las Piñas and San Juan, and a total of 117 participants currently being mentored. After Mandaue, two more training sessions will be conducted in the coming weeks: one in Cebu City and another in Talisay City.

RISE aims to have at least 40% of its participants gain an income increase of 100% within three months. Now on its second phase, it has already trained and impacted a total of 1,900 participants regionally in Malaysia, Indonesia and the Philippines. In the Philippines, the programme is being implemented through Maybank Foundation’s partner organizations, People Systems Consultancy and the Philippines’ Department of Social Welfare and Development.

Maybank Philippines has been in the country for 20 years since 1997. It presently has 80 branches nationwide, of which 30 are in Metro Manila and the rest are strategically located in key cities of Luzon, Visayas and Mindanao. Maybank has 4 branches in Cebu.

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