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Maybank brought home the Gold Award for the Banking, Investment, and Insurance Category at the Putra Brand Awards 2014 for the fifth straight year. Public Bank Berhad got the Silver Award, while CIMB bagged the Bronze Award.
Maybank Group Chief Operations Officer, Mr. Jerome Hon Kah Cho received the award on behalf of Maybank.
Maybank's latest win is a testimony to the hard work and contribution of Maybankers in demonstrating the bank's humanising mission and delivering on the brand promise to customers.
The award presentation ceremony was held on April 25, 2014 at the One World Hotel.
The Putra Brand Awards winners were judged by a poll of 6,000 customers through a survey conducted by the Pulse Group, a research agency, covering both the Peninsula and Sabah and Sarawak to determine brand acceptance. It is an awarding ceremony that money can't buy as the finalists are chosen by consumers – reflecting people's choice and not dictated by panel of judges.
The Putra Brand Awards is organised by the Association of Accredited Advertising Agents Malaysia and endorsed by the Malaysia External Trade Development Corporation. It is the only brand awards giving body in Malaysia, which recognizes the most preferred brands in the country.