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In Maybank Philippines, we believe that financial sustainability goes hand in hand with the development of the communities where we have presence.
Aligned with the Maybank Group, our approach to sustainability is anchored on our mission of Humanising Financial Services, which places people at the heart of what we do and guided by our T.I.G.E.R. values. Our efforts to instill sustainability in our business are guided by the needs of those we serve, including our customers, our environment, our workforce and our community. We remain committed to the fundamentals of our business while endeavoring to make positive impact for our stakeholders in markets we choose to operate. Beyond charitable giving, we are committed to giving back through long-term partnerships, volunteerism efforts and targeted social investments, with our initiatives being purposely relevant, impactful and rewarding to our chosen beneficiaries in the long-term.
Key Areas of Focus
In Maybank Philippines, we believe that financial sustainability goes hand in hand with the development of communities we serve. Our sustainability efforts are guided by Maybank Group’s 20/20 Sustainability Plan which focuses on the creation of long-term value across three pillars: Community and Citizenship, Our People, and Access to Products and Services. These have helped shape our corporate social responsibility commitments and strengthen the integration of sustainability in our business practices, creating a foundation from which to drive future impact.
Community and Citizenship
Education * Community Empowerment * Arts and Culture * Healthy Living * Disaster Relief
Employee Engagement * Talent and Leadership * Learning and Development * Diverse and Inclusive Workplace * Safety, Health and Well-Being
Access to Products and Services
Focus on Customers * Digitalisation * Product Stewardship * Environment
Reach Independence & Sustainable Entrepreneurship or R.I.S.E. is a unique economic empowerment programme that seeks to provide real and tangible support for the disadvantaged communities. R.I.S.E. is designed to support persons with disabilities and the marginalised community by helping them grow their income and become financially independent, thus improving their overall standard of living. This is done through intensive training, focused coaching and long-term mentoring.
A flagship program of the Maybank Foundation, R.I.S.E was piloted in the Philippines in 2017 and is conducted in partnership with People Systems Consultancy Sdn Bhd (PSC). While the programme was initially designed for classroom training, it has since adjusted its training modality to comply with IATF’s regulations on conducting training sessions during the pandemic. Since shifting to an online mode of training in 2020, 653 participants have been trained and mentored.
As of April 2021, a total of 2,750 R.I.S.E. participants have been trained across the country, 77.7% of which (equivalent to 2,137) are persons with disabilities, with the top 40% of those who have completed training and mentoring recording an average income increase of 675.14% .
R.I.S.E. is currently running in four ASEAN countries: Malaysia, Indonesia, the Philippines, and Laos.
Cashville Kidz is an exciting, innovative and award-winning financial literacy animated series, designed to teach young children aged 9 – 12 years about the importance of money and financial management to be financially savvy. It is a flagship program of Maybank Foundation and developed in partnership with MoneyTree Asia Pacific Sdn Bhd.
Launched in the Philippines in 2019, CashVille Kidz continued to achieve its objectives in 2020 where against a target of 1,500, the programme was able to reach out to more than 2,070 students in 10 schools and trained more than 16 teachers. The Best School, Best Educator and Best Student were recognised and awarded during the inaugural Maybank Financial Excellence Awards 2020 ceremony held virtually in conjunction with the 2020 Financial Education Stakeholders Expo organised by the Bangko Sentral ng Pilipinas from 26th to 27th November.
CashVille Kidz is currently conducted in six (6) countries across the region namely Malaysia, Cambodia, Philippines, Indonesia, Singapore and Myanmar, and is endorsed by various key stakeholders across Southeast Asia.
Maybank Group Scholarship Programme
Granting of scholarships to deserving Malaysian students to pursue their tertiary education has been a key feature of Maybank’s CSR efforts since 1972. It is a major component of the ‘Education’ pillar adopted by Maybank Foundation, which aims to provide financial assistance to deserving students with high potential, create a strong Entry Level Pipeline comprising fresh graduates from top-tier universities, and strengthen Maybank’s reputation as the top employer of talents, particularly amongst fresh graduates.
To-date, close to 2,000 Malaysian students have benefited from this programme with access to obtaining good quality under-graduate education in various disciplines which are applicable to banking and finance from some of the best top-tier universities in the world.
Starting from 2019, the Maybank Group Scholarship Programme was made available in countries where Maybank has significant local presence and full banking services, with the Philippines being the first country outside Malaysia to be extended the scholarship program. Full scholarships are awarded to three selected students with high potential in their academic and extra-curricular activities as well as outstanding leadership qualities. Such scholarships will cover the full cost of tuition and enrolment fees, and related expenses including books, accommodation, and living allowances.
The programme is also available in Cambodia and Indonesia.
Maybank Training and Learning Center (TLC)
Maybank TLC, one of the flagship programmes of the Maybank Foundation, was conceived and launched to benefit underprivileged youths who have little or no access to formal technical schooling.
TLC provides the opportunity for youths to enhance their vocational skills and education in order to increase their employability and subsequently, their income. The first TLC, which is a partnership between Maybank Foundation and the Xavier University in Cagayan de Oro City, was completed
in March 2017 and has seen skills trainings and workshops hosted by the Xavier Ecoville Multi-Purpose Cooperative (XEMPCO). Subsequently, 11 training modules have been conducted at the Maybank TLC, including courses on basic sewing, basic baking of bread and pastries, accounting for
non-accountants, basic computer and disaster risk reduction and management, impacting more than 200 participants and their families.
In April 2019, a formal handover ceremony was made to XEMCO to mark the completion of the training center and empower the community to map their way forward.
Global CSR Day
Each year, Maybankers worldwide come together to simultaneously engage in meaningful outreach projects that impact the lives of the communities where the Bank has presence. This one day of simultaneous community outreach has been known as Global CSR Day and it was an occasion the entire Maybank family participates in and looks forward to. However, movement restrictions brought about by the pandemic had posed challenges to the programme, thus temporarily halting its implementation in 2020.
Maybank Performing Arts Theater
The BGC Arts Center is regarded as the newest cultural hub in Bonifacio Global City, and this latest venue for the arts boasts of three inspired spaces – the most prominent of them all is the Maybank Performing Arts Theater, a 3-storey building that houses six different function halls and performance spaces.
In 2019, the Maybank Performing Arts Theater was the venue of Maybank Philippines’ two key corporate events: the country pilot of the award-wining CashVille Kidz (July) and the regional launch of R.I.S.E. 2.0. (September).
In 2013, Maybank committed a USD 1.0 million sponsorship to Bonifacio Arts Foundation, Inc. for the construction of the theater. This sponsorship, shared between the Maybank Group, Maybank Philippines and Maybank Kim Eng, will grant Maybank the naming rights for the
three-storey performing arts theater for ten (10) years.
In 2020, MPI decided to forego the traditional corporate giveaways exercise and instead reallocated the funds to extend assistance to two key beneficiaries. First is a donation of full Level 4 personal protective equipment (PPE) to the Southern Philippines Medical Center in Davao City, a designated Covid-19 referral hospital. Second is extending food augmentation assistance to 250 farmer-tenant families displaced by Typhoons Rolly (particularly near Naga City) and Typhoon Ulysses (in Santiago, Isabela) through CFC Ancop.