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Corporate social responsibility has been ingrained in Maybank Philippines' culture right from the start. Through the years, we have taken on initiatives that make a difference in the lives of its identified beneficiaries -- ranging from medical missions, vaccination programs, disaster relief assistance, community and environment clean up, and educational scholarships.
With the advent of Maybank Foundation in 2010, corporate responsibility efforts have become more structured and impactful, aligned with the overall Group focus and direction.
Our CR strategy in the Philippines is linked to our mission of humanising financial services:
Our strategy has been crafted in support of the Maybank Group's20/20 Sustainability Plan, which focuses on the key areas of 'Community and Citizenship', 'Our People' and 'Access to Products and Services' for the years 2015 to 2020.
We aspire to positively impact the communities we serve. Because ultimately, the choices we make today can shape the economies of the future.
In Maybank Philippines, we believe that financial sustainability goes hand in hand with the development of communities we serve.
Our programs and initiatives are guided by the six Corporate Responsibility Pillars of Maybank Foundation, namely:
In terms of execution, our TIGER Values of Teamwork, Integrity, Growth, Excellence and Efficiency, and Relationship Building serve as our key guiding principle and should be embedded in all our actions.
DEAFying Silence: Learning and Self-Expression Through the Creative Arts for the Hearing-Impaired Kids
DEAFying Silence is Maybank Philippines' flagship employee volunteerism program. Managed by Corporate Affairs, it has been chosen as one of the Top 20 Initiatives for 2014 and awarded as Best CR Finance and Education Initiative for 2015 by the Maybank Foundation.
For 2015, MPI continued its CahayaKasih program with My Children's House of Hope (MCHOH), a Deaf community in the slums of Payatas in Quezon City. The previous year's bi-monthly art, dance, and writing workshops, called #CKSaturday, expanded as it opened another workshop, this time for the mothers of the Deaf kids attending Talking Hands Pre-School. All workshops are planned and manned by the Cahaya Kasih Core Volunteers.
Since the program started in 2014, the number of participants from MCHOH and Maybank volunteers has multiplied, an indicator of the program's success. The Management and employees' regular interactions with MCHOH resulted to more employees wanting to extend their assistance via college sponsorship. For SY 2016-2017, Maybank Philippines was able to send 3 scholars to the Laguna Christian College for the Deaf.
Go MOM! (Go Maximise Opportunities for Money)
An off-shoot of MPI's DEAFying Silence Program, the Go MOM! Financial Literacy and Entrepreneurship Program was introduced in 2015, which aims to teach the participating mothers of Deaf kids the fundamentals of budgeting and savings. Go MOM! also supplemented the recycled wallet and bag-making livelihood program of the these stay-home mothers, called Deafworx.
The 15 mothers who completed the program were each presented with their first deposit savings account, opened in Maybank Katipunan Branch, for safekeeping of their hard-earned money.
International Women's Day
MPI is a supporter of the International Women's Day (IWD), and for the last two years we have participated in the program organised by our Parent Bank, the Maybank Group, which aims to recognize and appreciate the contribution and challenges encountered by Women in the Workplace.
Maybank Christmas Cheers!
In 2015, Maybankers did more than just decorating the Head Office's Christmas tree, but adorned it with love. Each of the Head Office's Christmas tree décor had a corresponding monetary amount, voluntarily paid for by an employee, which was donated to Grace to Be Born Maternity Home and Nursery, a halfway house. The place serves as a temporary shelter for unwed mothers and an orphanage. Proceeds were used to buy their basic needs like milk and diapers.
The Maybank Global CSR Day is one day wherein all Maybankers worldwide are encouraged to engage directly with the community in their respective locations, and help impact their lives and/or environment through sustainable initiatives. The Global CSR Day was first held in 2010 in conjunction with Maybank's 50th anniversary. Over 10,000 employees took part in that inaugural event.
Following the success of 2014's carnival-themed family day, MPI with MATRKE organized a bigger carnival-themed family day and recognition for MCHOH at the Quezon City Memorial Circle. The event was a culminating activity for the second round of the bi-monthly art, dance, and writing workshops conducted by Maybankers under the #CKSaturday program from May to August 2015. The number of attendees who received their certificate of completion rose from 150 in 2014 to 166 in 2015. Moreover, MPI's first run of GO MOM! saw 15 mothers opening their savings account for the first time. A total 504 Maybankers volunteered for the event, interacting with the more than 250 beneficiaries from MCHOH and their 50 volunteer teachers.
Maybank's place is in the heart of the community it serves. Aside from actively supporting outreach activities spearheaded by the Bonifacio Development Foundation Inc. for BGC locators, Maybank Philippines also participates in strategic community activities that reinforces its brand attributes and TIGER values.
In the spirit of Christmas, MPI participated in the Christmas@Maybank "Surprise in a Box" campaign of the Maybank Group, raising an overwhelming number of 157 shoeboxes filled with educational materials, toys, and toiletries, in just one week. All items inside the shoebox were contributed by Maybankers themselves, and 50% more than the targeted 100 boxes. The Christmas shoeboxes were in turn handed over to Fort Bonifacio Development Foundation for distribution to the less fortunate children under the care of the government of Taguig. Maybank Philippines' corporate offices is located in the heart of Bonifacio Global City in Taguig City.
MPI participated in the TINIG: Design That Speaks makeover project by the graduating Interior Design students from the University of the Philippines via cash donation of Php 25,000.00. The renovation started in December 2015 and is expecting completion on the first quarter of 2016. TINIG makeover project's beneficiary is MCHOH, MPI's adopted Deaf community. The new center will have a spacious multipurpose playground, modern library, child-friendly facilities, and a speech pathology room. The renovation aims to make the place more inviting to children which will result to easier and fun learning.
Heroes for Children Run
To celebrate MPI's 18th Anniversary, 25 Maybankers ran 3K, 5K, and 10K for a cause. Heroes for Children Run was organized by UNICEF to support its early-intervention education program in the provinces.
In January 29, 2015, Maybank Philippines, Inc. (MPI), Maybank ATR Kim Eng (MARTKE) and Bonifacio Art Foundation Inc. (BAFI) jointly held the ground breaking ceremony for the Maybank Performing Arts Theater.
Located in the heart of Bonifacio Global City and expected to be completed in late 2016, the Maybank Performing Arts Theater is positioned as a world-class venue for the performing arts. It will also serve as a multi-function center housing trusted brands in the local market that are headquartered in BGC.
Maybank Foundation serves as the main vehicle of CR for the Maybank Group, with Maybank Philippines as a key partner and country implementor. Institutionalized in 2010 as the regional arm of Maybank Group to execute its corporate responsibility role, Maybank Foundation currently has four (4) active projects in the country.
Since 2012, Maybank Philippines (MPI) has been an active partner of Xavier Ecoville, the resettlement community for the 527 families displaced by super typhoon Sendong (internal name: Washi) in late 2011. MPI partnered with Xavier University, who organized emergency assistance during the aftermath of the disaster as well as community rebuilding efforts which included building new homes and capacity building to improve their livelihood.
Maybank Foundation, through MPI, contributed approximately Php3.0 million to build the Maybank Community Centre, positioned to be the community's gathering venue for meetings, events and activities. The structure was completed in 2013.
In 2013, Maybank has also provided the initial seed money to organize the Maybank Xavier Ecoville Manpower Association (MAXEMA), in aid of the community's skills enhancement and capacity building program. MAXEMA is registered with the Department of Labor and Employement and has managed to produce 18 contract laborers, 13 carpenters, 5 electricians, 2 electrical and carpentry experts, and 1 maintenance personnel by early 2014. Two years later, in 2015, Maybank donated additional funds to ensure continuing skills enhancement programs for MAXEMA members, which reached more than 90 members by this time.
Also in 2015, Maybank Foundation confirmed the donation of the very first Maybank Training Learning Center (TLC) in Xavier Ecoville. The planned building is a 3-storey skills training center equipped with technical amenities to provide skills training for XE residents and also those from neighboring areas through a TESDA (Technical Education and Skills Development Authority) accredited module. This project aims to sustain the growth and development of the community and increase the membership of MAXEMA to at least 120 members.
In September 2015, Maybank formally inaugurated the new building of Frances Elementary School in Calumpit, Bulacan. Frances Elementary School was severely damaged during the heavy flooding brought about by Habagat rains in 2012. The new building now serves as a classroom for students and a shelter for the community during typhoons. Maybank funded majority of the school's construction, which started in 2013. The project is collaboration between Maybank Foundation, ABS-CBN Lingkod Kapamilya Foundation, United Architects of the Philippines, and the 54th Infantry Division of the Philippine Army.
Maybank likewise donated 2 sets of desktop computers, 2 sets of LCD projectors and a standard sound system for the exclusive use of the elementary school in special events and activities during the turnover ceremony.
In June 2016, in support of the Brigada Eskwela campaign promoted by the Department of Education, Maybank Foundation also donated Php50,000 for the school's canteen and library improvements.
The Maybank Computer Laboratory donation to the University of the Philippines Integrated School (UPIS) continues to be a venue for interactive learning for the pupils of UPIS. The Laboratory is equipped with 36 brand new computers and is being used for lectures and research.
In May 2015, Maybank Philippines joined Maybank Foundation and Mercy Malaysia during the turnover ceremony and unveiling of the school marker following the successful reconstruction of the Nasunogan Elementary School.
Nasunogan Elementary School is the only elementary school serving the area, and during the onslaught of typhoon Yolanda (International name: Haiyan) in 2013, it was severely damaged. Majority of the students come from low-income families who depend on farming as their main source of income.
Maybank Philippines also shouldered the repainting and minor repairs of the elementary school, to prepare the premises in time for the opening of classes in June 2015.
To know more about Maybank Group's Corporate Responsibility and Sustainability initiatives, visit http://www.maybankfoundation.com