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Q: What is EMV?
A: EMV (stands for Europay, MasterCard and Visa) is the global standard for credit, debit, and prepaid card payments using the chip card technology. EMV chip-based payment card is a more secure alternative to traditional magnetic stripe payment cards.
Q: What makes EMV different from the traditional magnetic stripe card payment?
A: The magnetic stripe on traditional credit, debit and prepaid cards contains unchanging (static) data which can be easily copied by fraudsters via a simple and inexpensive skimming device. Unlike a magnetic stripe card, every time an EMV card is used for payment, the chip on the card generates a unique transaction code that cannot be used again. This feature, known as dynamic authentication, makes it difficult, if not virtually impossible, and costly for fraudsters to counterfeit EMV cards.
In terms of customer experience, EMV chip-compliant cards are read in what is called “card dipping” mechanism instead of the usual swiping of magnetic stripe cards. Because of the additional validation and data flows for the EMV chip-compliant card, the process may not be as quick as the swiping process. Hence, the customer must be patient and understand the trade-off between security and performance. The infographic below shows the EMV chip card acceptance/validation process:
Q: How will EMV benefit me as a cardholder?
A: ATM cards are better protected from possible card skimming and counterfeiting. Embedding/ personalizing information on the chip is a lot more stringent and secure compared to writing information on a magstripe.
Q: Can I use my Maybank EMV ATM card in a Non-EMV-compatible device (ATM or POS)?
A: EMV chip-enabled cards that Maybank will issue to its ATM cardholders will be of hybrid version, that is, the card will have a magnetic stripe at the back and chip on front. As a result, EMV cards can still be accepted at a non-EMV-compatible ATM / POS device.
Q: Where can I get the new Maybank EMV ATM Card?
A: You can get the EMV Chip-enabled Maybank ATM Card when you open an ATM account in any Maybank branch.
If you are already an ATM accountholder with Maybank ATM Card, you can go to any Maybank branch and have your card replaced with the new EMV Card. Don’t forget to update your personal records/information and or specimen signature cards on file with us.
Q: Can I send a representative to pick up my Maybank EMV ATM Card?
A: No, Maybank ATM Cardholder must personally visit any Maybank branch to request for EMV card.
Q: Can I still use my existing Non-EMV (Magnetic Stripe) Card?
A: Starting January 1, 2018, all non-EMV Debit and Cash Card will be deactivated and can no longer be used at any Automated Teller Machine (ATM), POS Terminals and other electronic channels.
Q: Why are we deactivating the old card?
A: Clients are at greater risk from fraud and skimming attacks if you continue to use your non-EMV card.
The enhanced security features of the EMV chip will protect you against fraud and will give you peace of mind every time you transact
Q: When can I get my Maybank EMV ATM card?
Q: Will I be charge with the replacement fee?
A: Clients who will replace their card starting January 1, 2018 will be charged with the replacement fee of P150/ card.
Q: Is there anything I need to do AFTER I get my new Maybank ATM EMV card?
A: You need to activate your EMV card before you can use it. To activate the EMV card, you need to insert the card in any Maybank ATM and assign a new PIN.
Q: How will the EMV Requirement affect the Cardholders/Customers?
A: To protect their accounts from fraudulent transactions arising from counterfeit and skimming attacks, debit, credit and prepaid cardholders should cooperate with their issuing banks in the replacement of their magnetic stripe cards with EMV chip-compliant cards. Consumers are advised to update their contact details with their banks to ensure they receive timely notifications and other advisories (e.g. when they will be issued a replacement chip-based card).
Q: How does the EMV Card Fraud Liability Shift Framework (ECFLSF) operate?
A: All BSP-Supervised Financial Institutions (BSFIs) that has enabled secure EMV technology shall be protected from financial liability arising from losses on counterfeit card fraud. The liability for this type of fraud shall shift to the BSFI which is not or is only partially compliant with the EMV requirement.
The allocation of liability for counterfeit fraud is summarized as follows:
Q: Do we expect zero incidence of counterfeit fraud and skimming upon implementation of the EMV technology?
A: While EMV technology has been effective in minimizing counterfeit fraud and skimming, it is not a silver bullet or a one-time solution. However, it is far more secure than magnetic stripe technology which is virtually defenseless against card skimming. Given the rapidly evolving cyber-threats and the increasing ability of fraudsters to circumvent existing controls, BSFIs should continuously monitor developments and assess risks pertinent to their payment networks and systems. Likewise, BSFIs should ensure that an interplay of technology, people and processes on top of adequate governance and risk management mechanisms are in place to effectively address emerging payment systems risks and threats.